Thursday, December 9, 2010

JD Power 2010 Brand Loyalty Study

JD Power and Associates 2010 Customer Retention Study was just released. It shows Hyundai, Lexus and Toyota, in a three-way tie, each with a customer retention rate of 60 percent. That is amazing! People love their Hyundais. I have told some people this but I remember when I first started working at Murdock Hyundai and there was an older lady that came and traded in her '08 Sonata with 2000 miles on it for a new '09 Sonata! People love their Hyundais! This is a great accomplishment for Hyundai selling cars in the U.S. for less than 30 years!

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