Hyundai just released the Hyundai BHCD-1 Concept in Beijing. The front end styling is a little curious but the side and rear profile are awesome looking! Concepts so radical like this one are rarely anything other than a design study and only some elements of them are used. From concepts an automaker puts out you can get a glimpse ofwhat they might be planing as far as future models or styling cues and languages.
The BHCD-1 looks to be a Sonata/Azera size vehicle - it is a long shot but this could possibly be a hint at Hyundai's new 3 series competitor. There has been talk of a 4-door Genesis Coupe rear drive vehicle in the works and the front end of the BHCD-1 has some GC styling elements. The rear haunches suggest it would be rear-wheel drive but other sources say it is probably a hybrid based off the Elantra - who knows.
Hyundai is creating a separate premium/luxury brand in other markets so there is a possibility that this is part of an all-new vehicle slotted below the Genesis. Until more info enjoy this mysterious concept and we will watch for the future!